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Trade Gothic®
品 牌：
设 计 师：
Burke,Jackson
分 类：
无衬线体
字体属性：
外文
字体编码：
Unicode
标 签：
字体介绍：
Jackson Burke于1948年设计了Trade Gothic。直到1960年，他还是美国Mergenthaler Linotype的字体开发主管时，他一直致力于对字重和风格的进一步研究。Trade Gothic不像其它流行的无衬线字体家族那样有着统一的家族结构，但这种不一致性为其增加了一丝朴实的自然主义魅力。Trade Gothic常常在广告和多媒体中与罗马文本字体结合使用，在报业的标题中使用窄体特别流行。
The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.
The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.
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